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The Marketing-Sales chasm, and how RevOps can bridge the gap

The Marketing-Sales chasm, and how RevOps can bridge the gap

Marketing is from Mars, Sales is from Venus TLDR = There is a Marketing-sales chasm, it exists because of data and organizational reasons, it needs to be fixed because it impacts revenue, RevOps as a practice can bridge this chasm, BigLittle enables RevOps teams to bridge the gap. The Marketing-Sales Chasm Marketing and Sales often […]

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Unleashing the Strategic Potential of Revenue Operations: Escaping the Hamster Wheel

Unleashing the Strategic Potential of Revenue Operations: Escaping the Hamster Wheel

Revenue operations (RevOps) professionals are often Revenue operations (RevOps) professionals are often caught in a perpetual state of fire drills, grappling with urgent but low-value tasks and other daily challenges that hinder their ability to focus on strategic initiatives. This blog explores this RevOps dilemma and provides actionable strategies to break free from the cycle

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