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Software-as-a-service (SaaS) industry has been a thriving sector in recent years The software-as-a-service (SaaS) industry has been a thriving sector in recent years, with numerous companies experiencing rapid growth and capturing significant market share. However, the current macroeconomic environment has witnessed the implosion of several SaaS companies – the average company market cap fell down […]

A CRO with RevOps experience can bring valuable insights and strategies to improve sales processes, enhance customer experience, and maximize revenue generation. A CRO with RevOps experience can bring valuable insights and strategies to improve sales processes, enhance customer experience, and maximize revenue generation. The most common entry point to a Chief Revenue Officer role

How Focusing on ICP Can Drive Long-Term Revenue Growth Beyond the Numbers: How Focusing on ICP Can Drive Long-Term Revenue Growth Acquiring new customers is the topmost priority of any growing business. In pursuing expansion, some companies target a broad customer base instead of their ideal customers. The approach does produce short-term gains. However, it

Getting a 360 degree view of GTM Operations through cross-functional data analytics Lies, damned lies, and GTM statistics Remember the blind men and the elephant. Looking at something from just one fixated view is dangerous and can produce misleading or incorrect insights. Consider this situation. A GTM team generates several leads through a paid advertising