Dumpster Diving for Opportunities In Your Lead Trash Bin TLDR: On average, less than 4% of leads reach SQL, many more end up in a recycle bin for future nurturing and the vast majority stagnate with no user engagement for long periods of time. Rather than exclusively look at spend on new lead gen as […]
How Lead Flow Analytics Can Help Increase Conversions To SQLs & Improve ROI Read More »
Insights Insights Everywhere, Not a Drop to Consume TLDR: Too many siloed tools = too many disparate insights = more noise less signal = poor business performance, frustrated ops users, ops shelfware. Integrated RevOps stack with comprehensive RevOps insights can declutter the chaos and tune your tech stack for better business performance. The go-to-market tech
The Problems of a Multi-Layered Go-To-Market Tech Stack Read More »
Marketing is from Mars, Sales is from Venus TLDR = There is a Marketing-sales chasm, it exists because of data and organizational reasons, it needs to be fixed because it impacts revenue, RevOps as a practice can bridge this chasm, BigLittle enables RevOps teams to bridge the gap. The Marketing-Sales Chasm Marketing and Sales often
The Marketing-Sales chasm, and how RevOps can bridge the gap Read More »
Revenue operations (RevOps) professionals are often Revenue operations (RevOps) professionals are often caught in a perpetual state of fire drills, grappling with urgent but low-value tasks and other daily challenges that hinder their ability to focus on strategic initiatives. This blog explores this RevOps dilemma and provides actionable strategies to break free from the cycle
Unleashing the Strategic Potential of Revenue Operations: Escaping the Hamster Wheel Read More »
