5 Essential Data Priorities During Downturns

In the current economic climate, founders must swiftly address key data areas to bolster company cash flow, diminish churn, and accelerate revenue growth.

Elevate Data Quality Monitoring

Inaccurate, incomplete, or outdated data in systems like CRM can lead to substantial annual losses averaging $15 million. Elevating data quality to competitive asset status is crucial. Establish continuous monitoring and measurement processes, ensuring incoming data is reliable and up-to-date. By automating real-time data updates and eliminating non-value-adding elements, your campaigns can leverage more comprehensive data for targeted strategies such as Account-Based Marketing (ABM).

Unify GTM Data Streams

Unlock the full potential of your Go-to-Market (GTM) data by consolidating information from sales, marketing, and customer success departments. Siloed data across various tech stacks hampers collaboration, resulting in missed growth opportunities and revenue loss. Embrace revenue operations as an operational model to break down silos and provide unified GTM data. This approach fosters scalable and sustainable growth even amidst market turbulence.

Optimize ROI of GTM Tools

Maximize the value of existing GTM tools by unifying scattered data streams. Many organizations invest heavily in multiple tools and need to realize significant returns. By consolidating GTM data and investing in modern revenue tools offering end-to-end visibility, you can enhance ROI, reduce churn, and provide more precise insights for Revenue Operations (RevOps) teams.

Leverage Data-driven Decision Making

Harness the power of AI solutions to enrich existing first-party data, enabling more informed decisions across the GTM team. Selective investment in AI tools streamlines data flow, accelerates insights generation, and optimizes decision-making processes. Look for solutions with quick implementation, seamless integration, and intuitive interfaces for immediate value addition.

Empower Sales Reps with Productivity Tools

Leadership support and efficient tools are critical for maintaining sales productivity in challenging selling environments. Provide sales reps with unified customer data views to eliminate manual tasks and focus on strategic activities. Unified GTM data offers clear deal visibility and AI-driven recommendations, enhancing coaching opportunities and boosting confidence and autonomy among sales reps, ultimately significantly increasing productivity.